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Gap, Nike and Nordstrom may have something in common: Lululemon envy. Seeking to lure shoppers willing to spend $98 on stretchy yoga pants, these retailers are mimicking the strategy of Lululemon Athletica Inc. (LULU), the sports apparel company known for its pricey yoga gear.
Nike Inc. (NKE)’s Salvation chain of athletic-wear stores is selling $64 training capris and features a yoga-studio format similar to that of Lululemon. Gap Inc. (GPS)’s Athleta stores sell $60 women’s yoga tops and offer free yoga classes -- another Lululemon innovation.Nordstrom Inc. (JWN)’s Zella line, dedicated to yoga attire, hired a Lululemon alum to introduce the effort.
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